Blog - The Cambridge Crystallographic Data Centre (CCDC)

A New Marketing Era

CCDC Author – Thu, 31 May 2012 17:05:00 GMT

It’s now been eighteen months since the CCDC joined the big wide world of Social Media Marketing, and after a shaky start where we were lucky if we could manage one status update a week and were unsure of what a hashtag was, we have now really hit our stride.

When first embarking on our plan to launch social media profiles to better engage with our user community, we were uncertain as to exactly what we should be talking about. Do we just talk about software releases? Maybe post the odd photo of the building? While we did indeed start with these, over time our Facebook and Twitter profiles have grown into a vibrant community where we discuss user preferences, talk about the company’s social activities, post updates from events we’re attending and share interesting scientific news stories from around the world. Among our most popular Facebook features are “Meet a CCDC staff member”, where we post a photo and a bio of someone in the company, “Featured Structure Friday”, where we post an image of a pertinent structure and details of its authorship, and links to our tutorials and “how-to” videos on our YouTube channel.

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